Approximately 40 percent of consumers enjoy gaming on at least a weekly basis, and 30 percent of the respondents in the survey said they subscribe to a gaming service. The gaming industry’s expansion into immersive games and portable platforms has enticed a fresh crop of gamers to subscribe to gaming services. Gaming, on the other hand, has continued to evolve to include a wide cross-section of age groups. This explains why almost 60 percent of Gen Z and millennial consumers have some kind of music streaming subscription. Plus, the noted that younger consumers tended to put music very high on their list of streaming necessities. In addition, music streaming services have grown 58 percent from last year. Music and gaming are a close second, and many digital media services have already taken note some streaming video and wireless service providers are bundling music into their subscriptions. Live streaming TV could be the next big disruption in this arena, and data shows a growing number of consumers moving in this direction.īrasier notes that video is not the only form of media transitioning to streaming. Uncertainty about the future of home entertainment has caused many to hold on to their regular TV services, especially customers who value live coverage of news and sports. That’s a significant trend, but 43 percent of households still retain both pay-TV and streaming services. In fact, according to a survey conducted by Deloitte Insights, more users now have a streaming video service than a traditional TV delivery service like cable or satellite. Streaming services have quickly become the most popular way for people to enjoy video programming. Though the options are far better now than they were in the past, they are pieced together from so many different services that consumers are growing restless. Today, Ashley no longer consults but rather concentrates her time on Lightspeed and searching for opportunities in digital media and entertainment.Ĭustomers continue to move in the direction of selecting the services they want from a variety of outlets. “Prototyping is a key tool in the entrepreneur’s toolkit, as it enables you to ‘fail fast and iterate faster.’” Brasier brought this mindset with her to Lightspeed Venture Partners, and it has become the key to helping entrepreneurs turn their ideas into reality. At Stanford she learned the art of prototyping business ideas. With this goal in mind, she found herself in the world of consulting while still attending Stanford. She found the industry so fascinating that she decided to take her education and career to the next level and enrolled at the Stanford Graduate School of Business.īrasier sought an opportunity that would allow her to steadily apply her education to real-life scenarios. This experience provided her access to her first startup and exposed her to the world of venture capital. She held the position for three years until she decided to transition to Silicon Valley, where she landed a position as Category Manager at a local services start-up called Thumbtack. Within her first year, Brasier was promoted to Senior Associate Consultant. Brasier’s studies at Duke and abroad in Copenhagen nurtured her interest in digital media and entertainment.įollowing graduation, Ashley joined Bain & Company, a global management consulting firm, as an Associate Consultant Intern. Before joining the team, Brasier earned her Bachelor of Arts in Visual and Media Studies from Duke University. So how did Brasier become so fascinated with what’s next in the world of digital media? She joined Lightspeed as a member of the consumer investing team in 2018 and took on the task of overseeing the growth strategies of early-stage tech companies. This can cover a range of options from cheap and free services with ads to premium paid subscriptions with more content and no commercials. Now more than ever, people are hand-picking the TV, music, and gaming services they find most valuable and assembling custom entertainment packages that fit their needs and wants. Like many of us, she sees how consumers are piecing together custom entertainment packages through the use of several different apps and streaming services. It is obvious that the way we consume media is rapidly evolving, and though people can find what they want in this amazing digital world of entertainment, they are becoming frustrated by the growing complexity of finding one platform through which to enjoy the various outlets they subscribe to.Īshley Brasier of Lightspeed Venture Partners is an expert in the field of digital media and is constantly on the lookout for entertainment trends. Consumers have begun to enjoy unprecedented access to every imaginable form of digital media over the last few years.
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